It all starts with the user. By understanding what the user needs will set the right priorities. When the strategy is mapped out from the beginning, design and development will naturally fall in place.
UI design is more than making a beautiful website, it’s about making it useful and easy for the audience to understand. It starts with an idea, moves to paper, then to screen and transforms into a seamless experience.
Task: Redesign landing flow for 2015 Open Enrollment.
Solution: With the focus on usability, we created a flow for the user to build trust with us and have a seamless experience to purchase health insurance. It’s responsive for mobile and tablets.
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